Amazon Hit With Suit Over Collection of Consumers’ Location Data

Amazon.com Inc. and Amazon Advertising LLC collected the geolocation data of millions of consumers using apps embedded with the Amazon Ads software development kit without their knowledge or consent in violation of California privacy laws, a proposed federal class action said.

Felix Kolotinsky alleged that software developers embedded the Amazon Ads SDK on tens of thousands of apps, allowing Amazon and its advertising partners to siphon sensitive data from unsuspecting consumers and build comprehensive profiles of them for the purpose of targeting them with ads.

The lawsuit is the latest in a surge of litigation targeting the collection and sale ...