Amplitude Snares Private Data of Millions Via Apps, Suit Says

Amplitude Inc.'s technology embedded in popular mobile apps surreptitiously siphons millions of consumers’ geolocation data and other sensitive information it shares with third parties, a DoorDash customer’s proposed federal class action said.

The analytics company’s technology integrated into shopping, productivity, dating, gaming and other types of apps harvests private data and shares it with marketing platforms such as Facebook Ads and TikTok Ads without app users’ consent, according to a complaint filed Thursday in the US District Court for the Northern District of California. Amplitude also collects consumers’ names and email addresses which, together with geolocation data, reveals where users ...