Logan Paul’s Prime Hydration Shakes Off Caffeine Marketing Suit

Consumers alleging Prime Hydration LLC, a beverage company founded by YouTubers Logan Paul and KSI, improperly marketed highly caffeinated drinks to children failed to plead their claims with enough specificity to proceed, a federal judge said.

Many of the claims were based on allegations that Prime Hydration made false and misleading statement and thus sound in fraud, the US District Court for the Western District of Kentucky said Wednesday. Such claims are subject to heightened pleading standards that the consumers “failed to meet,” Judge Greg N. Stivers said.

Stivers also rejected the consumers’ public nuisance claim because such claims “in ...