Logan Paul’s Prime Sports Drink Sued by Bottler for $68 Million

Prime Hydration LLC, the sports drink maker founded by influencer Logan Paul, was hit with a $68 million lawsuit for allegedly reneging on a three-year deal with a beverage bottler.

Refresco Beverages US Inc. sued Prime and an affiliate for breach of contract, saying they repudiated the agreement when surging demand for the brand began to fall off. Prime touts promotional ties to WWE Inc., Kevin Durant, Patrick Mahomes, Aaron Judge, Arsenal FC, FC Barcelona, the Los Angeles Lakers, and other major athletes and sports franchises.

As Prime realized the slowdown “likely was not just seasonal,” but stemmed ...