Logan Paul Sports Drink Company Accused of Mislabeling Caffeine

May 9, 2024, 9:43 PM UTC

Prime Hydration LLC, a sports drink company founded by YouTubers Logan Paul and KSI, understates the caffeine in its energy drinks, a new proposed class action filed Thursday says.

Beverages in the Prime Energy line are advertised to contain 200mg of caffeine, already more than double the caffeine in similar products from Monster and Red Bull, but contain “substantially more,” the complaint filed in the US District Court for the Southern District of New York says.

“This is highly alarming given a massive share of Prime’s audience include adolescents,” the complaint says.

Lead plaintiff Bryant Preudhomme says reasonable consumers expect ...

Learn more about Bloomberg Law or Log In to keep reading:

See Breaking News in Context

Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.

Already a subscriber?

Log in to keep reading or access research tools and resources.