FTC Finalizes Children’s Privacy Rule Minimizing Data Collection

The Federal Trade Commission will require companies to secure opt-in consent for targeting advertising to children and bar them from retaining kids’ data indefinitely under finalized amendments to its children’s privacy rule being unveiled Thursday.

But the update to the FTC’s rules implementing the 1998 Children’s Online Privacy Protection Act drops proposed changes that would have prohibited businesses from sending kids push notifications without prior consent from parents and required companies to disclose when they collect personal information from those notifications.

The agency also pulled back on a proposed effort to ban educational technology providers from using students’ data for ...