Monetizing Kids’ Data Targeted by Agency As Legislation Stalls

The Federal Trade Commission proposed updated rules this week to limit how companies monetize children’s online data even as legislation that would further enhance the agency’s powers to protect kids continues to languish in Congress.

Advertising targeted at kids younger than 13 and the sale of their educational data would be banned if the FTC finalizes a proposed rule amending its enforcement of the Children’s Online Privacy Protection Act. The proposal would also formalize requirements for education technology providers and subject data collectors to new security standards, according to the notice published on Dec. 20.

Although the rule changes clarify ...