FTC Proposes Further Limits to Collection of Children’s Data (1)

The Federal Trade Commission proposed new limits for companies collecting data on children younger than 13 and increased standards for retaining that information in an update to its rule protecting kids’ privacy.

Online services would have to meet additional parental consent requirements for targeted advertising to children and limits on how long they can store kids’ data, according to suggested amendments to the FTC’s rule mandated by the Children’s Online Privacy Protection Act.

The potential changes to the agency’s so-called COPPA rule, introduced in a notice of proposed rulemaking released Wednesday, come amid a stalled congressional effort to overhaul the ...