Fanatics, Italian Rival Test Antitrust Law in Market Share Fight

Nov. 27, 2023, 10:05 AM UTC

Two top sports trading card companies are battling each other in US courts for market share over lucrative collectibles that can sell for more than $1 million dollars apiece.

Panini SpA, an Italian company, has turned to antitrust law as its favored weapon against US-based newcomer Fanatics Inc., mirroring sports card industry lawsuits going back decades. At stake is a competitive retail industry worth billions of dollars, featuring collectibles like a premium Panini card featuring NBA star LeBron James that sold at auction last year for $2.4 million.

The outcome of the dispute between Panini and Fanatics will also provide ...

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