The National Basketball Association’s $76 billion broadcast deal with The Walt Disney Co., Comcast Corp., and Amazon.com Inc. leaned heavily on in-house legal staff experienced in the complexities of multi-tiered media transactions.
The league’s lawyers drive strategy in negotiations over media rights and other deals, said four sources familiar with the situation. They played a role in securing an 11-year deal that will see NBA games broadcast on Comcast’s NBC, Disney’s ABC and ESPN, and Amazon Prime Video, according to one of the sources.
The NBA and its 30 franchises derive the bulk of their value from revenue generated by ...
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