NBA Targets $76 Billion Windfall in New TV Rights Deal

The National Basketball Association is close to signing new long-term broadcasting agreements that would pay the league about $76 billion over 11 years, or three times its current deal.

The league has agreed to the general framework of deals with Walt Disney Co. and Amazon.com Inc. that are worth $2.6 billion and $1.8 billion a year, respectively, according to people familiar with the terms. While neither is signed and they remain subject to change, it would be a surprise if either fell apart, said the people, who asked not to be identified since the talks are ongoing.

The league has ...