NBA Picks Amazon, Turns Down Warner Bros. Offer to Match (1)

The National Basketball Association announced new long-term TV contracts with Walt Disney Co., Comcast Corp. and Amazon.com Inc., spurning an effort by Warner Bros. Discovery Inc. to retain its decades-old broadcast rights.

Together, the agreements are expected to generate $76 billion in fees for the league over their 11-year life — a near tripling of the income from previous contract. Amazon will pay about $1.8 billion annually and make streaming an integral part of the league’s media strategy. The new contracts start in the fall of next year.

“Throughout these negotiations, our primary objective ...