Big Law’s Innovation Title Is Easy to Win and Easier to Lose

Welcome back to the Big Law Business column on the changing legal marketplace written by me, Roy Strom. Today, we look at how firms perceived by the legal market as Big Law innovation champions never seem to wear their crowns for long. Sign up to receive this column in your Inbox on Thursday mornings.

I’ve been writing about Big Law’s “innovation space” long enough to spot a cycle. A law firm announces new innovators or innovative ideas. These grab the attention of a cynical industry. The story becomes, “Big Law is finally changing!” The particular law firm becomes the ...