MrBeast, Tom Hanks Stung by AI Scams as Law Rushes to Keep Pace

It appeared to be another of MrBeast’s elaborate and expensive stunts: a TikTok video of the YouTube star, clad in a pink hoodie and black baseball cap, directing viewers to click a link and cash in on “the world’s largest iPhone 15 giveaway.”

But the video was an AI “deepfake” that manipulated MrBeast’s face and voice to sell the giveaway.

“Lots of people are getting this deepfake scam ad of me... are social media platforms ready to handle the rise of AI deepfakes?” MrBeast said in a social media post on X, the platform formerly known as Twitter. “This is ...