AI Face-Swap App Slapped With Suit Over Celebrity Image Rights

The company behind the app “Reface,” which allows users to digitally paste their own faces over those of celebrities, was hit with a proposed class action complaint by a reality TV cast member who claimed the app is commercially exploiting his image and likeness without consent.

Kyland Young, a finalist on the show “Big Brother,” filed in the US District Court for the Central District of California claiming that NeoCortext Inc.'s app violated the state’s right of publicity law by featuring videos and images of famous actors, athletes, and musicians whose faces can be swapped out by the app’s users ...