States Ramp Up Car Privacy Enforcement Using Tricks Old and New

March 14, 2025, 9:02 AM UTC

Carmakers are in the crosshairs of state enforcers, with California becoming the latest to target the industry’s data practices.

The California Privacy Protection Agency announced on Wednesday an enforcement action and settlement accusing American Honda Motor Co. Inc. of violating state privacy law. Honda required consumers to provide excessive personal information for privacy requests and created obstacles for users seeking to opt out of cookie tracking, according to the CPPA.

As part of the settlement, the company agreed to pay more than $600,000 and make changes to its consumer privacy practices.

California follows a pair of separate disputes by Texas ...

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