Supreme Court Turns Down Comcast’s Advertising Antitrust Appeal

June 28, 2021, 1:42 PM

The U.S. Supreme Court declined Monday to shut down claims that Comcast Corp. violated antitrust laws by refusing to do business with Viamedia Inc., a rival in the TV ad placement market.

The justices said they won’t review a ruling by the U.S. Court of Appeals for the Seventh Circuit reviving Viamedia’s allegations under the “duty to deal” doctrine, which imposes liability for ending a profitable commercial relationship solely to harm a rival.

The high court adopted the position advanced by the Biden administration, which had urged it not to get involved in the case. The justices sought the government’s ...

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