Perkins Coie has announced the addition of a former Hogan Lovells strategy leader as its new chief marketing officer as Big Law firms increase investments in marketing staff.
Deborah Ruffins joins Perkins Coie as its new CMO, where she will be responsible for leading all of its marketing and business development initiatives and functions.
The firm’s previous marketing leader Kip Guthrie departed the firm last year and launched The Guthrie Group, a law firm consultancy in Los Angeles, according to his LinkedIn profile.
Ruffins is the latest CMO hire among Big Law firms in recent months. Late last year ...
Learn more about Bloomberg Law or Log In to keep reading:
See Breaking News in Context
Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.
Already a subscriber?
Log in to keep reading or access research tools and resources.