Nixon Peabody Names New Marketing Leader with Tech Focus

Nixon Peabody brought on a new chief marketing and growth officer to tout the firm’s accomplishments following a record-setting year in profits and revenues.

Danielle Wuschke Paige, a reputation, brand, and marketing strategist, plans to utilize her tech marketing background to help automate and reshape how the firm runs its marketing efforts. She isn’t an attorney and has never worked at a law firm.

In 2020, Paige will focus her 40-employee team on automating marketing department functions as well as on three other priorities: brand management, firm growth, and managing client relationships, she said in an interview.

Hiring someone with Paige’s skill set was strategic, Nixon Peabody CEO and Managing Partner Andrew Glincher said in the same interview.

“She has very different experiences, and that’s purposeful,” said Glincher.

Andrew Glincher and Danielle Wuschke Paige

Protecting and promoting the firm’s brand through its marketing function always has been a priority at Nixon Peabody, said Glincher, given that it benefits the firm and its clients.

“It’s very, very much a strategy that’s been ingrained in our business for a long time,” he said.

Paige spent about nine years at FleishmanHillard in a variety of roles before becoming chief operating officer of the PR company MSL. Most recently she ran her own agency, called PaigeOne.

The time was right for a change, she said—to make her next job one “where intellectually I could get really excited,” and will be able to learn and grow from colleagues.

Paige will be based in Boston. She has experience across retail, consumer products, business-to-business, and technology, according to a firm statement.

“Nixon Peabody’s appetite for innovation and its openness to try new things attracted me to the firm and the legal industry,” Paige said in the statement. “The firm has a strong brand, and I look forward to leading this marketing team.”

Law firm financial rankings recently showed that Nixon Peabody for the first time had surpassed the $500 million gross revenue mark in 2018. Profits also spiked by more than 35% to $1.5 million per equity partner, according to American Lawyer’s annual law firm revenue survey.