Whole Foods Hides Instant Oatmeal’s Sugar, Suit Says

Whole Foods Market Group Inc. allegedly disguises sugar in its 365 Everyday Value instant oats and flax oatmeal by calling it “dehydrated cane juice solids,” a Nov. 15 suit says.

The products’ front labels include the phrases “Low Fat” and “Non-GMO Project Verified,” and feature pictures of fresh raspberries on top of a heaping bowl of cereal, according to the complaint.

But “dehydrated cane juice” is a euphemism for the ingredient commonly known as “sugar,” Amy Warren alleges.

And dehydrated cane juice solids are the food’s second-most prominent ingredient, the suit says.

Whole Foods’ marketing of the oatmeal as a ...