Enlightened Ice Cream Labels Misleading, Suit Says

Jan. 2, 2019, 5:39 PM UTC

“Enlightened” frozen dairy desserts are deceptively marketed by producer Beyond Better Food LLC as light “ice cream” when they use corn fiber to replace fat, a new class suit alleges.

Although labeled “The Good-For-You Ice Cream,” the products contain maltodextrin, a soluble corn fiber, the suit against Beyond Better Food says.

The corn fiber renders the “ice cream” phrase deceptive because consumers expect ice cream to be a dairy product, New Yorker Romel Hightower says in a Jan. 1 suit filed in the U.S. District Court for the Eastern District of New York.

Use of maltodextrin also goes against U.S. ...

Learn more about Bloomberg Law or Log In to keep reading:

Learn About Bloomberg Law

AI-powered legal analytics, workflow tools and premium legal & business news.

Already a subscriber?

Log in to keep reading or access research tools.