California Privacy Officials Eye $123 Billion Insurance Market

The California Privacy Protection Agency on Friday will discuss new topics for potential rulemaking, including most notably regulations that would govern the insurance industry.

The meeting will be the first time that board members turn their attention to the insurance topic, where California is the one the world’s largest markets with a value at over $123 billion along with strong consumer protections. Multiple states are scrutinizing more closely how insurers use AI and personal data, with Colorado being the first state to adopt rules related to insurance algorithms.

The voter-approved 2020 California Privacy Rights Act directs the agency to review ...