Californians Get Stronger Deletion Rights Against Data Brokers

Oct. 10, 2023, 9:01 PM UTC

Gov. Gavin Newsom on Tuesday signed a first-in-the-nation measure that would impose new regulations on data brokers—companies that amass and sell personal information—by giving residents unprecedented control to delete their personal data that has been collected.

The bill (S.B. 362) by state Sen. Josh Becker (D) grants a state resident, beginning 2026, the ability to delete all personal data collected by the state’s nearly 500 registered data brokers through a single “delete button” housed at the website for the California Privacy Protection Agency.

Privacy advocates have promoted the bill as a groundbreaking measure that puts California at the ...

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