Arbitration Ruling in Alexa Privacy Case Upheld by Ninth Circuit

Amazon.com Inc. lost its appeal in a children’s privacy case involving the company’s Alexa voice recognition tool after the Ninth Circuit upheld a lower court’s ruling that the plaintiffs don’t have to arbitrate their claims.

The plaintiffs, children who used their parents’ Amazon accounts and Alexa services, aren’t signatories to Amazon contracts and aren’t bound to arbitration, the U.S. Court of Appeals for the Ninth Circuit wrote in a memorandum filed Friday.

Attorneys representing Amazon didn’t immediately respond to a request for comment.

Amazon was sued in the U.S. District Court for the Western District of Washington in June 2019 ...