AI Tools Speed Up Campaign Work, Yet Skepticism Slows Adoption

Political candidates are experimenting with artificial intelligence behind the curtain to better reach voters, brainstorm messaging, and raise money—expanding use of the burgeoning technology on the campaign trail.

Republican and Democratic candidates, political action, and fundraising committees have spent millions of dollars in the 2024 election cycle on AI-informed products, campaign finance records show.

Companies offer a range of AI-driven services, such as drafting copy for digital advertisements or nudging voters for donations via text, that represent the more mundane ways the technology is transforming politics and helping campaigns save time and money.

AI is changing how campaigns operate right ...