Mail Order Birth Control Market Bets Appeal Will Outlast Virus

The online birth control market has swelled with relaxed prescription regulations and wider use of telehealth—and that shift may outlast the coronavirus.

Roughly one in four women using birth control pills have switched to telehealth appointments with their health-care provider to have their prescriptions refilled, according to a new report from reproductive health group the Guttmacher Institute. Cheap birth control for people without insurance is especially important now because roughly 11.5 million women have lost their jobs during Covid-19, according to the Pew Research Center.

Online birth control company Simple Health has seen participation double since March, CEO Carrie ...