Juul Reaches $79M Settlement in Florida Youth Advertising Suit

March 10, 2025, 6:28 PM UTC

Vape manufacturer Juul Labs has struck a settlement with the state of Florida, agreeing to pay out $79 million and adhere to a slew of strict limits on advertising to youth in the state, according to a settlement agreement made public Monday.

The consent judgment ends a 2023 suit by the Florida attorney general’s office, which claimed the e-cigarette giant’s marketing strategies illegally targeted underage users.

Juul will pay $49 million to the state and a separate $30 million to the Vape Free Florida Fund, to fund enforcement of the state’s nicotine and vape laws, according to a statement from ...

Learn more about Bloomberg Law or Log In to keep reading:

See Breaking News in Context

Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.

Already a subscriber?

Log in to keep reading or access research tools and resources.