ChapStick Maker Agrees to Cease ‘100% Natural’ Label Statements

GlaxoSmithKline Consumer Healthcare Holdings and Pfizer Inc. agreed to remove “100% Natural” and “100% Naturally Sourced Ingredients” label statements to settle deception claims in a consumer class action.

The US District Court for the Northern District of California granted final approval for the settlement on Monday. The companies will cease making labels with those statements six months from the settlement effective date, according to the agreement.

• Named plaintiff Lisa Moore alleged the “100% Natural” statements were false because six different ChapStick lines included highly processed agreements
• Judge Jeffrey S. White certified a class of buyers who bought ChapStick products between ...