Alamo Drafthouse Cinemas Sued Over Sharing Ticket-Buyers’ Info

Alamo Drafthouse Cinemas LLC shared the ticket-purchasing historiesof consumers with Meta Platforms Inc., TikTok Inc., Google LLC and other third parties in violation of the Video Privacy Protection Act, a proposed federal class action said.

Daisy Garza alleged that the cinema chain installed tracking pixels on its website that sent consumers’ personally identifiable information to third parties each time they purchased a movie ticket there.

The lawsuit is the latest in a recent surge of litigation targeting the use of third-party tracking technology on websites operated by providers of video content. Prominent defendants include NFL Enterprises LLC, ...