Vulgar Patagonia Replica Can Draw on ‘Chewy Vuiton’ Parody Win

The owner of clothing brand “Assholes Live Forever,” who created a profane replica of Patagonia Inc.'s logo, has a shot at escaping a trademark lawsuit by raising a parody defense, attorneys said.

In recent years, the defense has helped protect creators who have made parodies of famous brands. These include the makers of “Chewy Vuiton” and “Bad Spaniels” dog toys, which parodied luxury fashion company Louis Vuitton Malletier and whiskey distiller Jack Daniels, respectively.

That precedent could help KirillWasHere LLC defend its “Patagofuckyourself” and “Assholes Live Forever” logos, but attorneys and academics say it’ll be a challenging road.

“The defense ...