New Balance Wins $500,000 Over Chinese Company’s Counterfeits

New Balance Athletics Inc. is entitled to $504,000 in statutory damages for Chinese shoe seller USA New Bunren International Co.'s willful trademark infringement, a Delaware federal court said, in a case that garnered a novel online marketing-related ruling.

Chinese company Qierte Corp. created New Bunren to distribute its products in the U.S., which registered U.S. trademarks for the stylized “N” design that Qierte uses on shoes in China.

The U.S. District Court for the District of Delaware ruled last December for New Balance on its infringement claims against New Bunren. In a novel issue within the circuit, the court found ...