Messi Sued by Prime in Escalating Trademark Row Over Mas+ Drink

Influencer Logan Paul’s Prime Hydration LLC escalated its beverage trade dress fight by suing soccer superstar Lionel Messi for false advertising that claimed his heavy involvement in developing Mas+ by Messi.

Messi “extensively detailed his lack of involvement” in developing Mas+ in a sworn declaration, but marketing materials portray him as an actively participating “founder,” the new lawsuit in the US District Court for the Southern District of Florida said. The case adds a new dimension to an ongoing trade dress battle than began when Mas+ Next Generation Beverage Co., a co-defendant in the new suit, sued Prime in October ...