Maxim Drops Trade Secrets Suit Against Playboy After Setback

Magazine publisher Maxim Inc. dropped its copyright and trade secrets suit over rival Playboy Inc.'s modeling contest less than a week after failing to secure a ban on Playboy using its secrets while the litigation played out.

The lifestyle brand filed a notice of voluntary dismissal without prejudice Thursday, six days after losing its bid for a preliminary injunction in the US District Court for the Southern District of New York.

• Maxim didn’t show a likelihood of prevailing on any of its claims, and its delay in seeking the injunction undercut its claims of irreparable harm, Judge John G. Koeltl ...