Hayley Paige Account-Ownership Row Is Warning to Influencers (1)

Influencers dodged a bullet when an appeals court axed a complex social media account ownership test, even as the dispute underscores the need for careful language to avoid being ensarled in similar disputes.

The question of who owns social media accounts is central to the ongoing dispute between influencer Hayley Paige Gutman and the bridal company that staked a claim to her Instagram and Pinterest accounts with a combined 1.1 million followers. The US Court of Appeals for the Second Circuit last week rebuked the district court’s creation of a novel six-factor test to determine ownership, which weighed aspects including ...