The swift rise of “deepfakes” and similar artificial intelligence technology that allows users to digitally swap or blend faces has spurred questions about legal remedies for programs that exploit a person’s image and voice without permission.
The burgeoning technology has already resulted in a proposed class action from a reality TV star who claims that the app Reface allows users to digitally paste their own faces on top of images and videos of him and other celebrities in violation of California’s right of publicity law.
Those types of AI programs—driven by algorithms trained on large swaths of images and videos—are ...
Learn more about Bloomberg Law or Log In to keep reading:
Learn About Bloomberg Law
AI-powered legal analytics, workflow tools and premium legal & business news.
Already a subscriber?
Log in to keep reading or access research tools.