Varied Data Privacy Laws Across States Raise Compliance Stakes

Companies are navigating an increasingly complex set of laws for how they collect and use personal information as states diverge in their approaches to boosting data privacy standards.

Lawmakers across the country are pushing for more oversight over how businesses treat consumer data that can be linked to an individual and used to profile them or target them with advertising. The US does not have a comprehensive federal data privacy law, which has spurred state action.

Thirteen states have now enacted broad consumer privacy laws to give people more control over their data, a count that more than doubled this ...