The US Army—facing a potential recruiting crisis not seen since the all-volunteer force was created almost five decades ago—is stepping up its efforts to get Generation Z to sign up.
The “Know Your Army” campaign, set to ramp up Wednesday, will court recruits aged 17 to 25 by highlighting the benefits and quality of life that the service can offer to a shrinking number of eligible candidates.
The US military’s largest service must compete in a tight labor market against private companies that often offer more alluring benefits. For years, the Army has tailored its advertising in a bid to ...
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