Looking for job security, work-life balance, and paid parental leave? The U.S. Army, confronting a shrinking pool of eligible recruits, is gearing up to make that pitch to potential warriors in an economy disrupted by the Covid pandemic.
“The world has changed quite a bit in the last few years,” Maj. Gen. Alex Fink, the Army’s chief of enterprise marketing, said in an interview. “We see this need for stability and security.”
Deficiencies in education, physical or mental fitness, or criminal records, have exacerbated the Army’s narrowing potential roster of recruits. Out of 34 million people born after 1997, almost ...