Target Loses Bids to Toss Pride Marketing Lawsuit, Change Venue

A shareholder claiming Target Corp. misled investors about risks of marketing LGBTQ+-themed merchandise during Pride Month notched two wins after a federal judge denied the retail giant’s motion to dismiss and its effort to move to the case out of Florida.

The company asked the US District Court for the Middle District of Florida to dismiss claims that its shares lost value in May 2023 as a result of its Pride Month marketing, arguing there was no proof that the marketing was to blame for the loss. But in a Wednesday ruling Judge John Badalamenti disagreed, saying the shares ...