Target Attempts Settlement Talks to End Pride Marketing Lawsuit

Target Corp. will try to settle a legal spat with an investor claiming backlash to the retailer’s marketing for Pride Month merchandise spurred a collapse in share value, documents show.

Judge John Badalamenti for the US District Court for the Middle District of Florida approved on Jan. 6 a request by Target and the shareholder who brought the lawsuit to begin talks toward a settlement. The move follows Target’s failure to kill the case or move it to friendlier courts.

The investor is represented by incoming White House Deputy Chief of Staff for domestic policy Stephen Miller’s America First ...