Suspect ‘Recyclable’ Claims in Focus as FTC Updates Green Guides

Environmental experts and state officials on Tuesday urged the Federal Trade Commission to reel in when companies can use the term “recyclable” on product labels and marketing.

The Federal Trade Commission held a forum on recyclable advertising claims as part of a potential update of its Green Guides, guidelines that shape how far companies can go in portraying themselves and their products as environmentally friendly. The FTC is reviewing public comments it solicited late last year, but hasn’t committed to any Green Guide changes.

California Deputy Attorney General Raissa Lerner said the FTC guides should be “more specific and ...