FTC Reviews ‘Green Guides’ to Root Out False Environment Claims

The Federal Trade Commission kicked off a review of its “Green Guides” aimed at helping companies avoid misleading and deceptive environmental claims about their products and services.

The FTC’ voted 4-0 on Wednesday to start a regulatory review of its Guides for the Use of Environmental Marketing Claims. The public will be able to comment on the 2012 version of the guides and recommend potential updates.

Companies are required to follow the so-called “Green Guides” before making certain statements in their marketing and advertising, such as calling products “sustainable” or “carbon neutral.” The FTC this year settled with Kohl’s Inc. ...