Self-Driving Startup Picks Up New Legal Chief in Ex-Ambassador

Cruise LLC, the autonomous vehicle technology outfit backed by General Motors Co. and SoftBank Group Corp., has hired Jeffrey Bleich as its new chief legal officer.

Bleich will officially start May 4 at Cruise, a company spokesman told Bloomberg Law. Bleich himself did not respond to a request for comment, but in a statement provided by Cruise said he was “honored and inspired” to be joining a company at the forefront of a potential technological revolution.

“Cruise is leading the way to change lives in a shift that is as important as the move from horses to cars,” said Bleich, ...