Mondelez Consumers Get Class Status in BelVita False Ad Suit

March 9, 2021, 4:17 PM UTC

Mondelez International Inc. must face a class suit by California and New York consumers who allege it deceptively portrays high-sugar belVita breakfast biscuits as healthful, after a California federal court granted plaintiffs’ renewed motion for certification.

The plaintiffs have offered a method of showing classwide damages that’s connected with their theory of deception, the U.S. District Court for the Southern District of California said Monday.

Patrick McMorrow, Marco Ohlin, and Melody DiGregorio challenge statements that belVita products would provide “nutritious sustained energy,” “nutritious steady energy all morning,” and similar phrases.

Previously, the court said the plaintiffs couldn’t show classwide damages ...

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