Mondelez Avoids Class Suit Over BelVita Breakfast Bar Labels

Mondelez Global LLC won’t have to face a class suit challenging the marketing of belVita breakfast biscuits, bites, and sandwiches, after a federal court in California said the consumers didn’t have a way to show classwide damages that matched their theory of the case.

Patrick McMorrow, Marco Ohlin, and Melody DiGregorio alleged that belVita’s marketing that the food would provide “nutritious sustained energy,” in particular the word “nutritious,” was deceptive because of the biscuits’ high sugar content.

But their experts didn’t pinpoint the pricing effect of the specific word “nutritious,” and the plaintiffs didn’t allege the energy claim is misleading, ...