Bloomberg Law
Jan. 15, 2021, 6:06 PM

Bayer, Consumers Resolve ‘Mineral-Based’ Sunscreen False Ad Suit

Julie Steinberg
Julie Steinberg
Reporter

Bayer HealthCare LLC and Beiersdorf Inc. have reached a settlement in principle to resolve a proposed class suit alleging certain “mineral-based” Coppertone sunscreens are deceptively marketed, filings in a California federal court show.

Steven Prescott and Mike Xavier alleged consumers could construe the words to mean the main active components are mineral ingredients, but the products contain a roughly equal proportion of chemical active ingredients.

The plaintiffs stated a viable deception claim, and federal law doesn’t preempt their suit, the U.S. District Court for the Northern District of California said last year.

The court also said the companies must face ...

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