Apple Agrees to $250 Million Deal Ending AI Feature False Ad Row

May 5, 2026, 9:23 PM UTC

Apple Inc. will pay consumers $250 million to resolve claims that the technology company exaggerated “Apple Intelligence” features to promote the iPhone 16 in a landmark case over AI marketing claims, according to a Tuesday filing.

Consumers can receive between $25 and $95 dollars per device, according to a motion for preliminary settlement approval filed in the US District Court for the Northern District of California.

“We resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users,” a spokesperson for the company said.

The lawsuit centered on Apple’s ...

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