Law firm Cozen O’Connor has gotten back into the golf sponsorships business, inking new deals with PGA Tour player Brendon Todd and the LPGA Tour’s Ally Ewing.
Todd ranks 108th in the world and has won three tournaments in his career. He will begin wearing the Cozen logo during this week’s Sony Open in Hawaii.
Ewing also has won three times and was the LPGA Rookie of the Year in 2016. She will wear the brand starting next week at the HGV Tournament of Champions in Orlando.
Philadelphia-founded Cozen was the first major law firm to sponsor golfers, starting with William McGirt in 2017 and then signing Canadian Jason Kokrak.
Kokrak won three times wearing the firm’s name on his chest, but Cozen split with him in July after he joined LIV Golf, the controversial new circuit funded by the Saudi Arabia Public Investment Fund. Many players lost sponsorships when making the jump.
Law firms rarely spend money on sports marketing deals, though branding has been a key strategy for Cozen as it expanded from it’s founding in 1970 as a litigation practice to a full-service firm in more than 30 cities.
“We’ve spent a lot of money, time and effort really trying to enhance our branding in other parts of the country,” Michael Heller, Cozen’s executive chairman and chief executive officer, said in an interview this month. “We’re prepared to spend a lot more money than other firms and do some unique things.”
Cozen said the sponsorship of Ewing is the first AmLaw 100 deal with a player from the LPGA.
“Like the attorneys and support staff at Cozen O’Connor, Ally and Brendon are focused on family, hard work, philanthropy, and being the very best at what they do,” Heller said in a statement. “They’re a great match for the firm and we’re proud to have them wearing the Cozen O’Connor logo.”
The firm has more than 800 lawyers and in 2021 brought in nearly $585 million in revenue, according to AmLaw data, making it the country’s 77th largest firm by that figure.