Big Law’s TikTok Stars Embrace Industry’s New Social Media Norms

Looking for TikTok content creator, cookbook author, and food blogger Joanne Molinaro? Try reaching her publicists. She’s booked around the clock.

Media appearances like recent spots on CBS News and NBC Chicago aren’t the only thing keeping the internet personality known as the “Korean Vegan” busy. She’s also a partner and trial lawyer at Foley & Lardner, one of the country’s 50 largest firms.

“The Korean Vegan will always take a backseat to my clients,” she told Bloomberg Law.

Molinaro is one of at least four Big Law attorneys moonlighting as internet stars on TikTok, a social media platform that’s ...