Beyond Meat, Rival Clash Before Jury Over Plant-Based Tagline

A trademark fight over Beyond Meat’s tagline “Great Taste, Plant-Based” went to a federal jury after a competitor said a marketing blitz involving Dunkin’ Donuts left “no oxygen” for its long-registered slogan.

“They flooded the market” in storefronts and online, including a Dunkin’ ad featuring Snoop Dogg, the jury heard from Ben Wagner of Troutman Pepper Locke LLP, who represents the meat alternative rival Sonate Corp., also known as Vegadelphia Foods.

Sonate, which sued Beyond Meat and Dunkin’ in 2022, said confusion around the slogan resembling its registered mark “Where Great Taste is Plant Based” tanked talks with two food ...